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Endangered Lomo Posts

053. Matchbook Delight! Part 13, The Kettle.

This matchbook for The Kettle shows another nice utilization of two-color printing. Gradients were not an option and thus the print technology encourages a flattening aesthetic – in this case, a traditional iron kettle is abstracted into a skewed shape that brings to mind a fat, cute animal, just the kind one likes to eat. […] «Read more»

052. Snacks of the Lomo Future.

Foodstuffs may seem outside the scope of the Lower Modernisms, but they can be a designed product, the culmination of the coordinated efforts of many, with artistic, commercial and cultural impacts often analogous to those of buildings. The term “Modernist Cuisine” refers to a technical and scientific approach to food preparation and brings to mind […] «Read more»

048. Lomo Featured Project: the Mobil Service Station. Lomo Styles: The Perfect Building. Lomo Building Types. Patron Saints. Endangered Lomo.

The architect and industrial designer, Eliot Noyes, earned his spot on the roster of the Patron Saints of the Lower Modernisms – despite living a classy and tasteful life in the American Northeast rubbing elbows with the rich and powerful, Noyes worked ceaselessly to expand the scope of Modernism in a downward direction. Early in […] «Read more»

040. Lomo Featured Project: Henry’s Tacos, Studio City. Endangered Lomo.

Standing at the corner of Tujunga Avenue and Moorpark Street in Studio City/North Hollywood since 1961, Henry’s Tacos is a taco stand in the literal sense of the term – you conduct your transaction standing at a window. The tacos are “gringo” style. The crunchy taco shells are fried prior to filling, like the ones […] «Read more»

038. Lomo Featured Project: Dinah’s Family Restaurant, Westchester. Concluding the 2011 Googie Coffee Shops Bicycle Ride Series with the “Zombie Googie” ride. Endangered Lomo.

After exhausting over the course of the year the better part of Los Angeles County’s Googie coffee shops still in operation, the 2011 Googie Coffee Shops Bicycle Ride Series came to its logical conclusion on December 17th with the “Zombie Googie” ride, a tour of the extant remains of Googie coffee shops no longer in […] «Read more»

032. Lomo Featured Projects: Cafetales formerly known as Sheri’s Restaurant, Inglewood, and Brolly Hut, Inglewood. 2011 Googie Coffee Shops Bicycle Ride Series, October Ride.

The October installment of the Googie Coffee Shops Bicycle Ride Series was nominally destined for Cafetales, a Pupusería on La Brea Avenue in Inglewood, but the ride, relatively well attended with 11 riders, expanded into a miniature Tour of Inglewood. This city is a remarkable place for enthusiasts of the Modern. Much of the existing […] «Read more»

030. Lomo Featured Project: Buttonwillow Rest Stop. Lomo Building Types: Washroom Buildings.

With so few details, the picnic canopy at the Buttonwillow Rest Stop off of northbound Interstate 5 is nearly a perfect building, a mini-Barcelona Pavilion in which Less is More. As conceptually introduced in Lomo post #003, such humble buildings as these, despite the integrity they may possess as modernist design, are ordinarily excluded from […] «Read more»

027. Sunset for Santa Barbara Plaza. Lomo Featured Project: Santa Barbara Plaza, also known as Marlton Square. Endangered Lomo.

Part I: Introduction Santa Barbara Plaza is the name of a big mid-Century shopping center in the Crenshaw District of Los Angeles, designed in 1950 and built out in the years between 1950 and 1965. It occupies a site of about 20 acres in an irregular quadrilateral bounded by Martin Luther King Jr. Boulevard (which […] «Read more»

013. Lomo Featured Project: La Villa Basque. Introducing Endangered Lomo.

La Villa Basque is a sprawler, comprising coffee shop, restaurant, bar, and banquet hall in one big boxy building. Named in honor of the Basque heritage of City of Vernon founding father John Leonis, La Villa Basque was built by his grandson, owner Leonis Malburg, next door to the Leonis Malburg Building at the corner […] «Read more»