{"id":891,"date":"2013-10-05T09:00:23","date_gmt":"2013-10-05T16:00:23","guid":{"rendered":"http:\/\/lomo.architectureburger.com\/?p=891"},"modified":"2013-09-30T07:31:41","modified_gmt":"2013-09-30T14:31:41","slug":"053-matchbook-delight-part-13-the-kettle","status":"publish","type":"post","link":"https:\/\/lomo.architectureburger.com\/?p=891","title":{"rendered":"053. Matchbook Delight! Part 13, The Kettle."},"content":{"rendered":"<p><a href=\"http:\/\/lomo.architectureburger.com\/?category_name=matchbook-delight\"><img decoding=\"async\" class=\"G8\" title=\"matchbookdelight\" alt=\"\" src=\"http:\/\/lomo.architectureburger.com\/wp-content\/uploads\/2011\/02\/matchbookdelight.gif\" \/><\/a><\/p>\n<p>This matchbook for The Kettle shows another nice utilization of two-color printing. Gradients were not an option and thus the print technology encourages a flattening aesthetic \u2013 in this case, a traditional iron kettle is abstracted into a skewed shape that brings to mind a fat, cute animal, just the kind one likes to eat.<\/p>\n<p><img decoding=\"async\" class=\"G8\" alt=\"AB1006-053-MB-A\" src=\"http:\/\/lomo.architectureburger.com\/wp-content\/uploads\/2013\/09\/AB1006-053-MB-A.jpg\" \/><\/p>\n<p>Both the kettle and the letterforms are leaning over a bit, as though relaxed or maybe a little tipsy. The letters &#8220;THE&#8221; are slanted backwards feet-first, just like the kettle shape; but the word &#8220;Kettle,&#8221; in a custom script, leans forward and slopes down a bit. The choice of black and red seems to aim for supper-club nighttime sophistication, but the look is relaxed \u2013 lean back in our leatherette banquettes and put your feet up.<\/p>\n<p><img decoding=\"async\" class=\"G8\" alt=\"AB1006-053-MB-B\" src=\"http:\/\/lomo.architectureburger.com\/wp-content\/uploads\/2013\/09\/AB1006-053-MB-B.jpg\" \/><\/p>\n<p>The backside tells you the menu and the locations. One might have been meant to read front to back and infer the phrase &#8220;The Kettle Pancakes &amp; Steaks, Inc.,&#8221; but I would prefer to think that the Kettle was owned by an entity called &#8220;Pancakes &amp; Steaks, Inc.,&#8221; which is a great name, especially in Wild-West slab-serif typeface. There are no hits on Google for that phrase, however, which is disappointing, because &#8220;Pancakes &amp; Steaks, Inc.&#8221; kind of sums up everything I like about 20th-Century life in America. If I ever start a business, I may seek to incorporate under this name.<\/p>\n<p><img decoding=\"async\" class=\"G7 GR\" alt=\"AB1006-053-MB-C\" src=\"http:\/\/lomo.architectureburger.com\/wp-content\/uploads\/2013\/09\/AB1006-053-MB-C.jpg\" \/><\/p>\n<p>The San Rafael location appears long gone, but as revealed by <a href=\"http:\/\/goo.gl\/maps\/jJQwf\">Google Maps research<\/a>, the North Highlands building is still standing at the edge of the massive parking lot of a much newer suburban strip mall. The Street View image above (complete with dubious scale figures) shows a pretty cool little building in the Googie style, its roofline culminating in a crooked, smiling mouth. Boarded-up and fenced-off, the former Kettle, which most recently was operated as a Check &#8216;N Go, is down on its luck and appears Endangered Lomo. There are signs of hope in Google&#8217;s newer aerial photography, however \u2013 the asphalt paving out front has been newly restriped and an accessible parking stall added, an encouraging sign of investment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This matchbook for The Kettle shows another nice utilization of two-color printing. Gradients were not an option and thus the print technology encourages a flattening aesthetic \u2013 in this case, a traditional iron kettle is abstracted into a skewed shape that brings to mind a fat, cute animal, just the kind one likes to eat. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[6,15,5,11,25,9],"tags":[],"_links":{"self":[{"href":"https:\/\/lomo.architectureburger.com\/index.php?rest_route=\/wp\/v2\/posts\/891"}],"collection":[{"href":"https:\/\/lomo.architectureburger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lomo.architectureburger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lomo.architectureburger.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lomo.architectureburger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=891"}],"version-history":[{"count":3,"href":"https:\/\/lomo.architectureburger.com\/index.php?rest_route=\/wp\/v2\/posts\/891\/revisions"}],"predecessor-version":[{"id":898,"href":"https:\/\/lomo.architectureburger.com\/index.php?rest_route=\/wp\/v2\/posts\/891\/revisions\/898"}],"wp:attachment":[{"href":"https:\/\/lomo.architectureburger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lomo.architectureburger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lomo.architectureburger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}