{"id":531,"date":"2011-09-28T22:03:43","date_gmt":"2011-09-29T05:03:43","guid":{"rendered":"http:\/\/lomo.architectureburger.com\/?p=531"},"modified":"2011-10-04T21:28:32","modified_gmt":"2011-10-05T04:28:32","slug":"029-matchbook-delight-part-7-house-of-prime-rib","status":"publish","type":"post","link":"https:\/\/lomo.architectureburger.com\/?p=531","title":{"rendered":"029. Matchbook Delight! Part 7, House of Prime Rib."},"content":{"rendered":"<p><a href=\"http:\/\/lomo.architectureburger.com\/?category_name=matchbook-delight\"><img decoding=\"async\" class=\"G8\" title=\"matchbookdelight\" src=\"http:\/\/lomo.architectureburger.com\/wp-content\/uploads\/2011\/02\/matchbookdelight.gif\" alt=\"\" \/><\/a><\/p>\n<p>The <a href=\"http:\/\/houseofprimerib.net\/home.html\">House of Prime Rib<\/a>, a hella old school establishment in San Francisco, was established in 1949. This matchbook, probably from somewhere around 1970, has a pleasing character. Printed in two colors on a yellow-cream coated card stock, the book features \u201cHouse of Prime Rib\u201d in Old English lettering in red on a circle configured to look like three-dimensional, casting a shadow. This disc overlaps an asymmetrical black racing stripe along the left side, itself cut by negative lines into a series of rectangles \u2013 the composition is an abstraction of a masonry wall with a round signboard attached to it. The cover appropriately hearkens back to Ye Olde England, but in a super-classy way.<\/p>\n<p><img decoding=\"async\" class=\"G8\" title=\"AB1006-029-MB-A\" src=\"http:\/\/lomo.architectureburger.com\/wp-content\/uploads\/2011\/09\/AB1006-029-MB-A.jpg\"  \/><\/p>\n<p>The street address, 1906 Van Ness, is in a blocky type style. Charmingly hand-rendered, this blocky type does not have the offensive \u201cbutch\u201d quality that we revile in another blocky type style, Bank Gothic.<\/p>\n<p>On the reverse side, the color red is again used for highlight, in this case the featured prime rib as carved at your table from a stainless steel carriage wheeled around the restaurant by a chef. The black shadow cast by this chef and his carriage is large-scaled and ominous, like a shadow from a film noir or one of those <a href=\"http:\/\/upload.wikimedia.org\/wikipedia\/en\/7\/77\/Gossamer_restored.jpg\">particularly scary Looney Tunes<\/a> episodes. It doesn\u2019t need to be so creepy, but then again, the House of Prime Rib is not for the faint of heart.<\/p>\n<p><img decoding=\"async\" class=\"G8\" title=\"AB1006-029-MB-B\" src=\"http:\/\/lomo.architectureburger.com\/wp-content\/uploads\/2011\/09\/AB1006-029-MB-B.jpg\"  \/><\/p>\n<p>Sometime after photographing this matchbook I realized (with the force of mild epiphany) that I had never tried good prime rib, despite my serious love of beef, an oversight I had the power to correct. Carmen and I therefore drove up to San Francisco in August in order to go the House of Prime Rib (and for other reasons too I guess). It looks pretty awesome in timeworn neon:<\/p>\n<p><img decoding=\"async\" class=\"G8\" title=\"AB1006-029-MB-C\" src=\"http:\/\/lomo.architectureburger.com\/wp-content\/uploads\/2011\/09\/AB1006-029-MB-C.jpg\"  \/><\/p>\n<p>Inside it is kitted out like a fancy English pub, all fine hardwoods and brass fittings. When you order a martini, they bring you what is in effect about two-and-a-half martinis, because they fill one glass and then leave you the shaker, still plenty full. The ominous stainless cart:<\/p>\n<p><img decoding=\"async\" class=\"G8\" title=\"AB1006-029-MB-D\" src=\"http:\/\/lomo.architectureburger.com\/wp-content\/uploads\/2011\/09\/AB1006-029-MB-D.jpg\"  \/><\/p>\n<p>Somehow the camera captured my dim, blurred vision that evening. HOPR Verdict: delicious, but not for everyday \u2013 prime rib so tender, salty, flavorful and gouty, accompanied by this alchemical substance called Yorkshire pudding, this meal is what you would want to eat if you were a toothless, dying, billionaire glutton. Next time I\u2019ll be trying the local prime rib king, Lawry\u2019s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The House of Prime Rib, a hella old school establishment in San Francisco, was established in 1949. This matchbook, probably from somewhere around 1970, has a pleasing character. Printed in two colors on a yellow-cream coated card stock, the book features \u201cHouse of Prime Rib\u201d in Old English lettering in red on a circle configured [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[6,5,14,9],"tags":[],"_links":{"self":[{"href":"https:\/\/lomo.architectureburger.com\/index.php?rest_route=\/wp\/v2\/posts\/531"}],"collection":[{"href":"https:\/\/lomo.architectureburger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lomo.architectureburger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lomo.architectureburger.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lomo.architectureburger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=531"}],"version-history":[{"count":7,"href":"https:\/\/lomo.architectureburger.com\/index.php?rest_route=\/wp\/v2\/posts\/531\/revisions"}],"predecessor-version":[{"id":892,"href":"https:\/\/lomo.architectureburger.com\/index.php?rest_route=\/wp\/v2\/posts\/531\/revisions\/892"}],"wp:attachment":[{"href":"https:\/\/lomo.architectureburger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lomo.architectureburger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lomo.architectureburger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}