This matchbook for The Kettle shows another nice utilization of two-color printing. Gradients were not an option and thus the print technology encourages a flattening aesthetic – in this case, a traditional iron kettle is abstracted into a skewed shape that brings to mind a fat, cute animal, just the kind one likes to eat. […] «Read more»
The architect and industrial designer, Eliot Noyes, earned his spot on the roster of the Patron Saints of the Lower Modernisms – despite living a classy and tasteful life in the American Northeast rubbing elbows with the rich and powerful, Noyes worked ceaselessly to expand the scope of Modernism in a downward direction. Early in […] «Read more»
The Stardust was an epic work of the Lower Modern, a hotel-casino that exemplified the “Decorated Shed” advocated by Venturi and Scott Brown in Learning from Las Vegas. The graphic elements of this matchbook, rendered in cleverly harmonizing hues with a three-color print process, echo the forms of YESCO’s great 1960s electrographic sign. There are […] «Read more»
