Lomo Shapes Posts

053. Matchbook Delight! Part 13, The Kettle.

This matchbook for The Kettle shows another nice utilization of two-color printing. Gradients were not an option and thus the print technology encourages a flattening aesthetic – in this case, a traditional iron kettle is abstracted into a skewed shape that brings to mind a fat, cute animal, just the kind one likes to eat. […] «Read more»

048. Lomo Featured Project: the Mobil Service Station. Lomo Styles: The Perfect Building. Lomo Building Types. Patron Saints. Endangered Lomo.

The architect and industrial designer, Eliot Noyes, earned his spot on the roster of the Patron Saints of the Lower Modernisms – despite living a classy and tasteful life in the American Northeast rubbing elbows with the rich and powerful, Noyes worked ceaselessly to expand the scope of Modernism in a downward direction. Early in […] «Read more»

045. Matchbook Delight! Part 11, Stardust Hotel and Casino.

The Stardust was an epic work of the Lower Modern, a hotel-casino that exemplified the “Decorated Shed” advocated by Venturi and Scott Brown in Learning from Las Vegas. The graphic elements of this matchbook, rendered in cleverly harmonizing hues with a three-color print process, echo the forms of YESCO’s great 1960s electrographic sign. There are […] «Read more»