Lomo Logos Posts

056. Still Lifes of Vessels on Liquor Store Signage. Lomo Building Types: Liquor Stores.

In the post on La Brea Liquor, I asserted that “a modernizing style, connoting mature sophistication, is a good fit with selling products whose use is often considered to be a vice.” This post is a survey of a specific element by which that sense of sophistication was pursued, the representations of liquor vessels on […] «Read more»

052. Snacks of the Lomo Future.

Foodstuffs may seem outside the scope of the Lower Modernisms, but they can be a designed product, the culmination of the coordinated efforts of many, with artistic, commercial and cultural impacts often analogous to those of buildings. The term “Modernist Cuisine” refers to a technical and scientific approach to food preparation and brings to mind […] «Read more»

049. Matchbook Delight! Part 12, PSA Hotel Islandia.

I liked the look of this matchbook, with its jaunty, pre-Starbucks mermaid logo and friendly logogram, rendered in orange in a chubby-serifed variant of the Cooper typeface that I used for the Matchbook Delight! logo above. I had to do a little web-browsing to learn the very 1970s story behind this hotel. The “PSA” of […] «Read more»

048. Lomo Featured Project: the Mobil Service Station. Lomo Styles: The Perfect Building. Lomo Building Types. Patron Saints. Endangered Lomo.

The architect and industrial designer, Eliot Noyes, earned his spot on the roster of the Patron Saints of the Lower Modernisms – despite living a classy and tasteful life in the American Northeast rubbing elbows with the rich and powerful, Noyes worked ceaselessly to expand the scope of Modernism in a downward direction. Early in […] «Read more»

045. Matchbook Delight! Part 11, Stardust Hotel and Casino.

The Stardust was an epic work of the Lower Modern, a hotel-casino that exemplified the “Decorated Shed” advocated by Venturi and Scott Brown in Learning from Las Vegas. The graphic elements of this matchbook, rendered in cleverly harmonizing hues with a three-color print process, echo the forms of YESCO’s great 1960s electrographic sign. There are […] «Read more»

041. Matchbook Delight! Part 10, Royal Tempe Sands Hotel.

This small chain of Sands Hotels has a nice logo – over a bundle of stripes, a shape like an abstract crown that also brings to mind chefs’ hats and caravan tents. The backside features a bullet list of their hotels with hand-drawn starbursts in place of asterisks. The script of “Sands” contrasts with the […] «Read more»

040. Lomo Featured Project: Henry’s Tacos, Studio City. Endangered Lomo.

Standing at the corner of Tujunga Avenue and Moorpark Street in Studio City/North Hollywood since 1961, Henry’s Tacos is a taco stand in the literal sense of the term – you conduct your transaction standing at a window. The tacos are “gringo” style. The crunchy taco shells are fried prior to filling, like the ones […] «Read more»

032. Lomo Featured Projects: Cafetales formerly known as Sheri’s Restaurant, Inglewood, and Brolly Hut, Inglewood. 2011 Googie Coffee Shops Bicycle Ride Series, October Ride.

The October installment of the Googie Coffee Shops Bicycle Ride Series was nominally destined for Cafetales, a Pupusería on La Brea Avenue in Inglewood, but the ride, relatively well attended with 11 riders, expanded into a miniature Tour of Inglewood. This city is a remarkable place for enthusiasts of the Modern. Much of the existing […] «Read more»

021. East German Beverage Labels.

Last year while on vacation in Berlin, Carmen and I stopped in at Intershop 2000, a store selling vintage goods from East Germany. The store is named after the East German Intershops, a chain of state-run stores within East Germany that sold goods from the West to those who had access to foreign currency. These […] «Read more»

020. Matchbook Delight! Part 5, Sambo’s Pancakes.

Though little remembered today, Sambo’s was a chain of coffee shops that rivaled Denny’s in ubiquity – there were 1,200 restaurants in 47 states as recently as 1979. The restaurants were named after its founders Sam and Bo, but their branding imagery derived from a turn-of-the-century children’s book called The Story of Little Black Sambo. […] «Read more»

014. Matchbook Delight! Part 4, Flamingo Hilton.

I present the first of many Las Vegas casino matchbooks in my collection, this one from the Flamingo, historically the greatest of all the Las Vegas resorts. We can presume this matchbook is no older than 1974, for according to Wikipedia, that was the year in which the Flamingo was renamed “The Flamingo Hilton”. It […] «Read more»

010. Matchbook Delight! Part 3, May Co. Department Stores.

May Company was one of the great American department store chains until 2006, when the brand was entirely subsumed by Macy’s. The now extinct May Co. brand will be remembered by architectural historians for its great late-Streamline Moderne store at the corner of Wilshire and Fairfax, designed by A.C. Martin, which is now a part […] «Read more»